2025-26 PARKING UPDATES

at Wake Forest Basketball

As announced in fall of 2024, Wake Forest is excited to partner with the City of Winston-Salem and Carter and Front Street Capital to launch The Grounds, a new mixed-use development surrounding several Wake Forest Athletics facilities. With the development of The Grounds, parking for Wake Forest basketball will undergo changes beginning with the 2025 season. Check out the information below to understand the upcoming changes.

2025-26 BASKETBALL TRAFFIC ROUTES

Wake Forest basketball parking map
Amid ongoing construction and roadway improvements related to The Grounds, Wake Forest Athletics has realigned gameday parking to reflect changes along the new Deacon Boulevard.


To ensure a seamless experience on gameday, check out your specific traffic route for gamedays below!
Starry Lot

To enter the Starry Lot on gameday, fans should enter from from Deacon Blvd. via Shorefair Dr. No access will be permitted from University Pkwy. to Deacon Blvd. Your space will be guaranteed until tipoff.


Diet Pepsi Lot

To enter the Diet Pepsi Lot on gameday, fans should enter from from Deacon Blvd. via Shorefair Dr. No access will be permitted from University Pkwy to Deacon Blvd. Your space will be guaranteed until tipoff.


Pepsi Lot

To enter the Pepsi lot on gameday, fans should enter from University Pkwy. Season-long pass buyers may enter from 27th St. (Goodwill Entrance). No access will be permitted from Deacon Blvd. Your space will be guaranteed until tipoff.


Gold Lot

To enter the Gold Lot on gameday, fans should enter from Whitaker Park Rd. via Reynolds Blvd. or 32nd St. via Shorefair Dr. No access will be permitted from Deacon Blvd., or Piccolo Ln. Your space will be guaranteed for the entire game.


Allegacy Lot

To enter the Allegacy Lot on gameday, fans should enter from University Pkwy or Deacon Blvd. via University Pkwy ONLY. No access will be permitted from Deacon Blvd. Your space will be guaranteed until tipoff.


McCreary Tower Lot

To enter the McCreary Tower Lot on gameday, fans should enter from Deacon Blvd via Shorefair Dr. No access will be permitted from University Pkwy. Your space will be guaranteed for the entire game.


Shah Club & Team Lot

To enter the Shah Club and Team lot on gameday, fans should enter from Deacon Blvd. via University Pkwy or Deacon Blvd. Your space will be guaranteed for the entire game.


SINGLE-GAME PARKING

Parking will be available to purchase on gameday starting at $15 in the Diet Pepsi and Starry lots at LJVM Coliseum on a first-come, first-serve basis. Overflow parking will also be available in the Gold Lot at Allegacy Stadium starting at $15. Both cash and card will be accepted.
Starry Lot

To enter the Starry Lot on gameday, fans should enter from from Deacon Blvd. via Shorefair Dr. No access will be permitted from University Pkwy. to Deacon Blvd. Your space will be guaranteed until tipoff. Fans can also purchase online in advance here.


Diet Pepsi Lot

To enter the Diet Pepsi Lot on gameday, fans should enter from from Deacon Blvd. via Shorefair Dr. No access will be permitted from University Pkwy to Deacon Blvd. Your space will be guaranteed until tipoff. Fans can also purchase online in advance here.


Allegacy Lot

To enter the Allegacy Lot on gameday, fans should enter from University Pkwy or Deacon Blvd. via University Pkwy ONLY. No access will be permitted from Deacon Blvd. Your space will be guaranteed until tipoff. Fans can also purchase online in advance here.


SEASON PARKING PRICING

To purchase a new season parking pass for the 2025 basketball season, please contact the Wake Forest ticket office at (336) 758-3322 Monday-Friday from 8:30 a.m. to 5:00 p.m.

FAQS

Which parking lots have been affected by the changes?

A new "The Grounds Lot" adjacent to the LJVM Coliseum will be created, adding an estimated 500 new spaces for gamedays.


How can I secure a parking space for the 2025-26 season?

To purchase a new season parking pass for the 2025-26 basketball season, please contact the Wake Forest ticket office at (336) 758-3322 Monday-Friday from 8:30 a.m. to 5:00 p.m.


Who should I contact if I have specific questions about my parking or tickets?

Fans with questions can contact the Wake Forest Ticket Office at tix@wfu.edu or call 336.758.3322 ext. 1.


ABOUT THE GROUNDS

Rendering of The Grounds
Carter and Front Street Capital - in partnership with Wake Forest University and the City of Winston-Salem - have joined forces to create a vibrant, 100-acre mixed-use development in the Deacon Boulevard area. The Grounds will serve as a year-round gathering place with food and beverage options, entertainment, activities, walking trails, and a new style of residential living in one community hub.

The new development will include:

  • A pedestrian-friendly retail village featuring a central lawn adjacent to a new Deacon Walk that will serve as a gateway to Allegacy Federal Credit Union Stadium. The more than 40,000 SF village will comprise local and regional chef-driven restaurants, boutique shops with integrated patios, and plentiful outdoor community gathering spaces. Loft-style residential units will be situated above retail buildings, adding density and activity to the central plaza area. 
  • A 240-unit Residential Community with elevated amenities, greenspace views, and pedestrian access to the retail village.
  • A 100K SF Office Building intended to be leased by Wake Forest University. 
  • Infrastructure improvements utilizing a $35 million grant allocated by the State of North Carolina that include road improvements, restoration of Silas Creek, and the construction of a paved, landscaped walking trail that will provide pedestrian connectivity throughout The Grounds and be a unique community amenity.
© 2025 Wake Forest University Athletics