Trailblazer Bill Hayes: Steadfast Workrate Creates Memorable Collegiate Athletics Career
1/22/2025 10:07:00 AM | Football, General
“I worked hard every day to outwork everybody and refused to be satisfied with being average.” - Bill Hayes
It requires tremendous work ethic, determination and physical prowess to become an elite athlete. Successful football coaches excel in leadership and teambuilding traits. Taking it the next step as an accomplished collegiate sports administrator takes having a vision, being a problem solver and fostering meaningful and caring relationships for student-athletes.
Achieving at the highest level in any of these roles is impressive, but when you find someone who embodies the spirit of all three then you have the makings of the legendary Bill Hayes, the latest Wake Forest Athletics Trailblazer Award winner.
Hayes was the running backs coach at Wake Forest from 1973-75 under head coach Chuck Hills, and was the first Black assistant football coach for both the Demon Deacons and Atlantic Coast Conference history.
He then earned 195 combined wins during stints at Winston-Salem State and North Carolina A&T before having success as an athletic director at North Carolina Central, Florida A&M and with the Rams.
The road to excellence was littered with obstacles, which Hayes consistently burst through, starting as a child growing up in Durham, N.C.
After contracting polio as a second grader at W.G. Pearson Elementary, Hayes spent weeks at the hospital. When he wasn't there, he was quarantined at home, not knowing if he would ever walk again.
"When I came home, my house had a big quarantine sign on it, and I couldn't go outside," Hayes said. "Nobody could come in except for my brother and my mom; my dad worked all the time. I guess I had a lot of talks with God—I really did. I'm not just saying that; I mean it.
"I asked God to let me walk, and I promised that if He let me walk, I would figure out how to run and jump and do something special. All I wanted was the opportunity to get up out of that bed. I could see the basketball court out of my window, and I would watch the guys playing, running, and jumping while I was in bed taking medication."
The Hayes household at that time included his father, who was working two jobs, his mother –who both worked and took care of Bill – and his five siblings.
"I felt like I was inconveniencing everyone because I was taking up space due to my communicable disease," Hayes said. "It was rough, and I just prayed for a chance to walk."
After surviving polio, Hayes was then stricken with yellow jaundice.
"I missed a lot of school in the third grade, so I fell behind academically," he said. "It was very difficult because back then, if you were poor and from the wrong side of the tracks, you faced discrimination even in a segregated society, so it was a double whammy."
As he healed from these potentially life-altering maladies, Hayes worked his way into physical activities, including sports.
"From the second grade to the ninth grade, I ended up breaking something nearly every other month," Hayes said. "Once I was up and moving around as a kid, I went hard—I mean really hard. In the 10th grade, I won the state championship in the discus throw, was second in the state in the shot put and second in the high jump. I was a good athlete and had a lot of determination, but the neighborhood was rough.
"My environment was challenging—not the kind of gangs you see today, but just groups of guys hanging out together. I wanted to go to school. I knew I wanted to succeed academically. I wanted to go to college, but that wasn't easy back then. You were labeled by the community you lived in, often relegated to vocational paths like auto mechanics and bricklaying. I wanted to take algebra and geometry in high school, but they didn't want kids from my neighborhood doing that. It was hard, but I had a lot of drive and a lot of fight."
Having nearly lost everything because of illness as a child, Hayes had a deep appreciation for the opportunities before him in athletics and held a ceaseless desire to be the best at everything he did.
"Well, you have to understand that I was always terrified of failure," Hayes said. "I envisioned losing a game, losing a recruit or not being ranked high in the conference, and I always equated that with going back to where I came from. When I started coaching, I asked God to please help me reach this level of coaching excellence because I didn't want to get fired. To me, getting fired meant going back and starting over again in the place where I began, and that was not an option for me. I didn't want to return to the wrong side of the tracks in Durham, North Carolina.
"That was just how I perceived it. I was determined to be first at everything I did. If it meant I had to get to work early, I would beat everyone else there. No one was going to beat me to the practice field or outwork me on the recruiting trail. That just wasn't going to happen. My mentality was that I needed to be first at everything because I figured if I finished second or third, I might end up back where I came from."
After playing collegiate football at North Carolina Central, Hayes began his coaching career at the high school level.
"We won the state championship when I was at North Forsyth High School in Winston-Salem," Hayes explained. "After we won, I was the defensive coordinator. Mary Garber started throwing my name around. I'm sure she mentioned it to coach Chuck Mills. After we won the state championship at North Forsyth High School, I went back to my high school in Durham, North Carolina, to presumably become the head coach at Hillside High School."
With his former coach at Hillside retiring, the school system had tabbed Hayes as the next football head coach, but he got caught in a bit of internal school system politics. The superintendent had orchestrated the hire, but the principal was left in the dark. Though Hillside had only been winning an average of three games a season, the principal warned Hayes that unless he won nine games in his first season he was going to be fired.
"I guess he was a little upset that he didn't make the final decision," Hayes said. "Well, this isn't the place for me, I thought. The very next day, I went and interviewed for a position at Wake Forest, and Coach Mills hired me on the spot. I believe Mary Garber had laid the groundwork for me to get that job, and the coach was a fan, but he couldn't have done it without Gene Hooks.
"Gene Hooks was an amazing athletic director, and I'm sure he communicated with Chuck Mills, who had the support of Dr. James Ralph Scales, the chancellor at the time. I'm sure the order came down from the top to integrate Wake Forest Athletics and Wake Forest football into the Atlantic Coast Conference. They wanted to bring me in and give me a shot, and I gave it all I had."
Though the Demon Deacons found little success that first season with Mills at the helm, Hayes continued to develop the skills needed to fortify his historic four decade career in collegiate athletics.
"He was a super guy, a great boss," Hayes said of Mills. "He was on top of everything. Organized and a great worker. I was very lucky to have had the opportunity to start my coaching career at the collegiate level with a guy like Chuck Mills.
"I recruited every kid in my zone, covering eastern Carolina and Virginia. There were no stipulations about who I could recruit or what color a kid had to be as long as he was a football player with good grades and qualified to meet academic and athletic standards. I was probably the only one east of the Mississippi who had that kind of door open for them."
Hayes didn't start coaching to become a pioneer or trailblazer, he just wanted to make a positive impact on young men's life through the sport of football.
"I just wanted the opportunity to coach college football," he said. "I knew that, with the history of Wake Forest football and the attitude of Coach Chuck Mills, I had fallen into a great environment with some good people. Dr. Hooks was fantastic, and Chuck Mills was unbelievable. He had a lot of confidence in me and asked me to do things that you just couldn't imagine."
According to Hayes, with Mills coming from the West Coast, he sometimes didn't ponder the ramifications of having him do his work in the south in the mid-70s.
"Bill, I want you to go on this speaking engagement for me," Mills said to Hayes in 1973.
"Okay, coach. Where do you want me to go?" Hayes asked.
"You go down to the Raleigh Sports Club on Tuesday night and speak for me. I have another commitment, and I can't make it," Mills replied.
"Coach, I can't go down there. It's segregated," Hayes reminded Mills.
"What are you talking about?" Mills reiterated. "Listen, I'm telling you one more time, I need you to go to the Raleigh Sports Club., and I want you to be there ready to go at 6:30. You got it?"
So Hayes ended up making the journey to Raleigh as directed.
"It went great," Hayes said. "I mean, it was surprising and amazing to find acceptance. First of all, I learned something along the way. I learned to always act like I belong, to never walk around acting like a relic or that I was something different. I taught myself to act like I was supposed to be there when I went down to scout Ole Miss, and when I went down to Clemson for the first time, I learned how to conduct myself as if I belonged.
"So that night in Raleigh, I behaved as if I was expected there. I let them know that the coach had another engagement and had sent me in his place. They were very accepting of me, and things seemed to go really well. So I learned along the way to act like I belonged— I guess that's the best way to put it."
No question about it. He was different. I mean, he was different in many ways. First of all, he was probably smarter than everybody else. He had an incredible photographic memory and a great vocabulary; he was a truly talented guy academically. He managed our staff meetings with an iron hand, but he was smart enough to get the most out of all of us without putting his foot on anyone's neck.
"He was diplomatic about a lot of things, and he got a lot done. Ultimately, we had enough talent, and Mick ended up winning big with the kids we brought in. We were on the right track, but we had a big hill to climb. It was hard because one year we had Oklahoma and Penn State."
After three seasons with the Demon Deacons, Hayes pursued his dream of becoming a head coach, staying in town with Winston-Salem State.
"I really didn't want to leave," he said. "In fact, that was a tough decision for me because I was enjoying my experience at Wake Forest, and I didn't want to step down and go to a Division II school. I really wanted a Division I job, but we're talking about the mid-70s, and I just wondered, when was this going to change? When was I going to have a chance to be a head coach?
"So, even though I had to take a pay cut, I thought going to Winston-Salem State would satisfy my desire to be a head coach. That's what I wanted to do: run and lead a program. I thought I could do that. I believed I had enough energy and talent to overcome whatever obstacles might be there."
According to Hayes, he picked up the entire package of skills needed to be successful as a head coach from Mills, from organization and recruiting, to offensive and defensive strategies.
"I learned from our coordinators how to build an offense, as well as about special teams," he said. "I learned the entire system we used, including the techniques and fundamentals. I learned recruiting strategies and how to conduct home visits. I really cut my teeth on all of that at Wake Forest, and I was very confident in myself. So when I went over to Winston-Salem State, I took all that I had learned. Historically Black Colleges and Universities (HBCUs) didn't run the veer offense.
"I implemented the split-back offense and the wide tackle 6 defense. That was unheard of, but it worked. I hired a graduate assistant from Maryland, brought him in, and made him my coordinator. He implemented Maryland's defense, and we had the split-back veer offense that we were doing some of at Wake Forest. We worked hard, and after one year we ended up going 11-0."
Winston Salem State went 11-1 in back-to-back seasons in the second and third year under Hayes.
"Well, I had a great boss in Big House Gaines," Hayes said. "He was a fantastic basketball coach and an exceptional man, so I had him in my corner. He convinced me to come to Winston-Salem State and take over the reins as head football coach. We didn't have a lot of resources; we were second-rate in many areas, but we had first-rate energy.
"To go to work at 5:30 in the morning and come back home at midnight was ordinary for us, seven days a week. We worked seven days a week from probably late July until the end of March, with Christmas being another work day. The only downside to it all was my family. My kids probably suffered a lot. We had a job to do, and I'd leave home on Sunday and come back on Friday, recruiting just all over the place. Back then, we didn't have cell phones, so I carried some quarters in my pocket, driving through those little country towns in eastern Carolina and Virginia."
While understaffed at Winston-Salem State to begin with, nobody was going to outwork Hayes, who finished 12 seasons at the helm with a 89–40–2 record.
"When I arrived in Winston-Salem, we only had one football coach besides me," he said. "The basketball coach helped me out as an assistant, so I had to build a football staff from scratch. I had about five or six volunteers and one hire from Maryland who became the defensive coordinator.
"After finishing in the evenings, I would spend from about 7 or 7:30 p.m. until midnight or one o'clock in the morning training all my volunteer coaches on how to prepare for practice the next day. I had to get them ready for practice, including all the drills and skills they had to teach. After dinner, we held our meetings, and I taught them how to coach. But we were all young and energetic, and it was a lot of fun. We would stay in the office; in fact, we would start around seven right after dinner and go until at least 11:30 p.m. every night."
Hayes led the Rams to three Central Intercollegiate Athletic Association championships and five CIAA divisional titles, before taking North Carolina A&T to two NCAA Division I-AA playoff appearances and winning three Mid-Eastern Athletic Conference titles during a 15-year tenure that culminated in 2002. Finishing with a 106-64 record with NC A&T, Hayes is currently the second winningest football coach in North Carolina collegiate history.
"I just see so many faces when I think about it all. I see Dr. Gene Hooks' face, Chuck Mills' face, and when I think about being a trailblazer, I see Doc Martin's face," Hayes said. "I remember all these people I came into contact with while trying to reach that pinnacle—trying to get to a place where you could finally relax and feel comfortable. It was hard; it was a struggle.
"I worked hard every day to outwork everybody and refused to be satisfied with being average. I couldn't deal with being average; that bothered me. I didn't even want to coach an average kid."
Hayes continued to make an impact by serving as athletic director for nearly a dozen years combined at North Carolina Central, Florida A&M and Winston-Salem State University
"If someone in a meeting started talking about coaching an average player, I would remind them of the consequences of dealing with average," Hayes said. "If you have an average workday, what's going to happen to this team and us as coaches? We won't deal with average. If you were average, you're the best of the worst. A grade of C is average, and I would remind them every day:
"We don't do average around here. We don't do anything average around here that's going to get us beat. If you have an average attitude, you're in the wrong place. That's really how it has been."
Achieving at the highest level in any of these roles is impressive, but when you find someone who embodies the spirit of all three then you have the makings of the legendary Bill Hayes, the latest Wake Forest Athletics Trailblazer Award winner.
Hayes was the running backs coach at Wake Forest from 1973-75 under head coach Chuck Hills, and was the first Black assistant football coach for both the Demon Deacons and Atlantic Coast Conference history.
He then earned 195 combined wins during stints at Winston-Salem State and North Carolina A&T before having success as an athletic director at North Carolina Central, Florida A&M and with the Rams.
The road to excellence was littered with obstacles, which Hayes consistently burst through, starting as a child growing up in Durham, N.C.
After contracting polio as a second grader at W.G. Pearson Elementary, Hayes spent weeks at the hospital. When he wasn't there, he was quarantined at home, not knowing if he would ever walk again.
"When I came home, my house had a big quarantine sign on it, and I couldn't go outside," Hayes said. "Nobody could come in except for my brother and my mom; my dad worked all the time. I guess I had a lot of talks with God—I really did. I'm not just saying that; I mean it.
"I asked God to let me walk, and I promised that if He let me walk, I would figure out how to run and jump and do something special. All I wanted was the opportunity to get up out of that bed. I could see the basketball court out of my window, and I would watch the guys playing, running, and jumping while I was in bed taking medication."
The Hayes household at that time included his father, who was working two jobs, his mother –who both worked and took care of Bill – and his five siblings.
"I felt like I was inconveniencing everyone because I was taking up space due to my communicable disease," Hayes said. "It was rough, and I just prayed for a chance to walk."
After surviving polio, Hayes was then stricken with yellow jaundice.
"I missed a lot of school in the third grade, so I fell behind academically," he said. "It was very difficult because back then, if you were poor and from the wrong side of the tracks, you faced discrimination even in a segregated society, so it was a double whammy."
As he healed from these potentially life-altering maladies, Hayes worked his way into physical activities, including sports.
"From the second grade to the ninth grade, I ended up breaking something nearly every other month," Hayes said. "Once I was up and moving around as a kid, I went hard—I mean really hard. In the 10th grade, I won the state championship in the discus throw, was second in the state in the shot put and second in the high jump. I was a good athlete and had a lot of determination, but the neighborhood was rough.
"My environment was challenging—not the kind of gangs you see today, but just groups of guys hanging out together. I wanted to go to school. I knew I wanted to succeed academically. I wanted to go to college, but that wasn't easy back then. You were labeled by the community you lived in, often relegated to vocational paths like auto mechanics and bricklaying. I wanted to take algebra and geometry in high school, but they didn't want kids from my neighborhood doing that. It was hard, but I had a lot of drive and a lot of fight."
Having nearly lost everything because of illness as a child, Hayes had a deep appreciation for the opportunities before him in athletics and held a ceaseless desire to be the best at everything he did.
"Well, you have to understand that I was always terrified of failure," Hayes said. "I envisioned losing a game, losing a recruit or not being ranked high in the conference, and I always equated that with going back to where I came from. When I started coaching, I asked God to please help me reach this level of coaching excellence because I didn't want to get fired. To me, getting fired meant going back and starting over again in the place where I began, and that was not an option for me. I didn't want to return to the wrong side of the tracks in Durham, North Carolina.
"That was just how I perceived it. I was determined to be first at everything I did. If it meant I had to get to work early, I would beat everyone else there. No one was going to beat me to the practice field or outwork me on the recruiting trail. That just wasn't going to happen. My mentality was that I needed to be first at everything because I figured if I finished second or third, I might end up back where I came from."
After playing collegiate football at North Carolina Central, Hayes began his coaching career at the high school level.
"We won the state championship when I was at North Forsyth High School in Winston-Salem," Hayes explained. "After we won, I was the defensive coordinator. Mary Garber started throwing my name around. I'm sure she mentioned it to coach Chuck Mills. After we won the state championship at North Forsyth High School, I went back to my high school in Durham, North Carolina, to presumably become the head coach at Hillside High School."
With his former coach at Hillside retiring, the school system had tabbed Hayes as the next football head coach, but he got caught in a bit of internal school system politics. The superintendent had orchestrated the hire, but the principal was left in the dark. Though Hillside had only been winning an average of three games a season, the principal warned Hayes that unless he won nine games in his first season he was going to be fired.
"I guess he was a little upset that he didn't make the final decision," Hayes said. "Well, this isn't the place for me, I thought. The very next day, I went and interviewed for a position at Wake Forest, and Coach Mills hired me on the spot. I believe Mary Garber had laid the groundwork for me to get that job, and the coach was a fan, but he couldn't have done it without Gene Hooks.
"Gene Hooks was an amazing athletic director, and I'm sure he communicated with Chuck Mills, who had the support of Dr. James Ralph Scales, the chancellor at the time. I'm sure the order came down from the top to integrate Wake Forest Athletics and Wake Forest football into the Atlantic Coast Conference. They wanted to bring me in and give me a shot, and I gave it all I had."
Though the Demon Deacons found little success that first season with Mills at the helm, Hayes continued to develop the skills needed to fortify his historic four decade career in collegiate athletics.
"He was a super guy, a great boss," Hayes said of Mills. "He was on top of everything. Organized and a great worker. I was very lucky to have had the opportunity to start my coaching career at the collegiate level with a guy like Chuck Mills.
"I recruited every kid in my zone, covering eastern Carolina and Virginia. There were no stipulations about who I could recruit or what color a kid had to be as long as he was a football player with good grades and qualified to meet academic and athletic standards. I was probably the only one east of the Mississippi who had that kind of door open for them."
Hayes didn't start coaching to become a pioneer or trailblazer, he just wanted to make a positive impact on young men's life through the sport of football.
"I just wanted the opportunity to coach college football," he said. "I knew that, with the history of Wake Forest football and the attitude of Coach Chuck Mills, I had fallen into a great environment with some good people. Dr. Hooks was fantastic, and Chuck Mills was unbelievable. He had a lot of confidence in me and asked me to do things that you just couldn't imagine."
According to Hayes, with Mills coming from the West Coast, he sometimes didn't ponder the ramifications of having him do his work in the south in the mid-70s.
"Bill, I want you to go on this speaking engagement for me," Mills said to Hayes in 1973.
"Okay, coach. Where do you want me to go?" Hayes asked.
"You go down to the Raleigh Sports Club on Tuesday night and speak for me. I have another commitment, and I can't make it," Mills replied.
"Coach, I can't go down there. It's segregated," Hayes reminded Mills.
"What are you talking about?" Mills reiterated. "Listen, I'm telling you one more time, I need you to go to the Raleigh Sports Club., and I want you to be there ready to go at 6:30. You got it?"
So Hayes ended up making the journey to Raleigh as directed.
"It went great," Hayes said. "I mean, it was surprising and amazing to find acceptance. First of all, I learned something along the way. I learned to always act like I belong, to never walk around acting like a relic or that I was something different. I taught myself to act like I was supposed to be there when I went down to scout Ole Miss, and when I went down to Clemson for the first time, I learned how to conduct myself as if I belonged.
"So that night in Raleigh, I behaved as if I was expected there. I let them know that the coach had another engagement and had sent me in his place. They were very accepting of me, and things seemed to go really well. So I learned along the way to act like I belonged— I guess that's the best way to put it."
No question about it. He was different. I mean, he was different in many ways. First of all, he was probably smarter than everybody else. He had an incredible photographic memory and a great vocabulary; he was a truly talented guy academically. He managed our staff meetings with an iron hand, but he was smart enough to get the most out of all of us without putting his foot on anyone's neck.
"He was diplomatic about a lot of things, and he got a lot done. Ultimately, we had enough talent, and Mick ended up winning big with the kids we brought in. We were on the right track, but we had a big hill to climb. It was hard because one year we had Oklahoma and Penn State."
After three seasons with the Demon Deacons, Hayes pursued his dream of becoming a head coach, staying in town with Winston-Salem State.
"I really didn't want to leave," he said. "In fact, that was a tough decision for me because I was enjoying my experience at Wake Forest, and I didn't want to step down and go to a Division II school. I really wanted a Division I job, but we're talking about the mid-70s, and I just wondered, when was this going to change? When was I going to have a chance to be a head coach?
"So, even though I had to take a pay cut, I thought going to Winston-Salem State would satisfy my desire to be a head coach. That's what I wanted to do: run and lead a program. I thought I could do that. I believed I had enough energy and talent to overcome whatever obstacles might be there."
According to Hayes, he picked up the entire package of skills needed to be successful as a head coach from Mills, from organization and recruiting, to offensive and defensive strategies.
"I learned from our coordinators how to build an offense, as well as about special teams," he said. "I learned the entire system we used, including the techniques and fundamentals. I learned recruiting strategies and how to conduct home visits. I really cut my teeth on all of that at Wake Forest, and I was very confident in myself. So when I went over to Winston-Salem State, I took all that I had learned. Historically Black Colleges and Universities (HBCUs) didn't run the veer offense.
"I implemented the split-back offense and the wide tackle 6 defense. That was unheard of, but it worked. I hired a graduate assistant from Maryland, brought him in, and made him my coordinator. He implemented Maryland's defense, and we had the split-back veer offense that we were doing some of at Wake Forest. We worked hard, and after one year we ended up going 11-0."
Winston Salem State went 11-1 in back-to-back seasons in the second and third year under Hayes.
"Well, I had a great boss in Big House Gaines," Hayes said. "He was a fantastic basketball coach and an exceptional man, so I had him in my corner. He convinced me to come to Winston-Salem State and take over the reins as head football coach. We didn't have a lot of resources; we were second-rate in many areas, but we had first-rate energy.
"To go to work at 5:30 in the morning and come back home at midnight was ordinary for us, seven days a week. We worked seven days a week from probably late July until the end of March, with Christmas being another work day. The only downside to it all was my family. My kids probably suffered a lot. We had a job to do, and I'd leave home on Sunday and come back on Friday, recruiting just all over the place. Back then, we didn't have cell phones, so I carried some quarters in my pocket, driving through those little country towns in eastern Carolina and Virginia."
While understaffed at Winston-Salem State to begin with, nobody was going to outwork Hayes, who finished 12 seasons at the helm with a 89–40–2 record.
"When I arrived in Winston-Salem, we only had one football coach besides me," he said. "The basketball coach helped me out as an assistant, so I had to build a football staff from scratch. I had about five or six volunteers and one hire from Maryland who became the defensive coordinator.
"After finishing in the evenings, I would spend from about 7 or 7:30 p.m. until midnight or one o'clock in the morning training all my volunteer coaches on how to prepare for practice the next day. I had to get them ready for practice, including all the drills and skills they had to teach. After dinner, we held our meetings, and I taught them how to coach. But we were all young and energetic, and it was a lot of fun. We would stay in the office; in fact, we would start around seven right after dinner and go until at least 11:30 p.m. every night."
Hayes led the Rams to three Central Intercollegiate Athletic Association championships and five CIAA divisional titles, before taking North Carolina A&T to two NCAA Division I-AA playoff appearances and winning three Mid-Eastern Athletic Conference titles during a 15-year tenure that culminated in 2002. Finishing with a 106-64 record with NC A&T, Hayes is currently the second winningest football coach in North Carolina collegiate history.
"I just see so many faces when I think about it all. I see Dr. Gene Hooks' face, Chuck Mills' face, and when I think about being a trailblazer, I see Doc Martin's face," Hayes said. "I remember all these people I came into contact with while trying to reach that pinnacle—trying to get to a place where you could finally relax and feel comfortable. It was hard; it was a struggle.
"I worked hard every day to outwork everybody and refused to be satisfied with being average. I couldn't deal with being average; that bothered me. I didn't even want to coach an average kid."
Hayes continued to make an impact by serving as athletic director for nearly a dozen years combined at North Carolina Central, Florida A&M and Winston-Salem State University
"If someone in a meeting started talking about coaching an average player, I would remind them of the consequences of dealing with average," Hayes said. "If you have an average workday, what's going to happen to this team and us as coaches? We won't deal with average. If you were average, you're the best of the worst. A grade of C is average, and I would remind them every day:
"We don't do average around here. We don't do anything average around here that's going to get us beat. If you have an average attitude, you're in the wrong place. That's really how it has been."
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