Wake Forest Athletics
Wake Forest Athletics Introduces New Swinging Deacon Golfing Logo
4/9/2026 2:14:00 PM | Men's Golf, Women's Golf
“The Demon Deacon is one of the most recognizable and beloved symbols in college athletics, and this new Swinging Deacon artwork gives us a creative, intentional way to celebrate Wake Forest’s golf tradition while serving our fans in a fresh way,” – Vice President and Director of Athletics John Currie
WINSTON-SALEM, N.C. — Wake Forest Athletics has unveiled a new golf-themed Demon Deacon logo, expanding the University's licensed retail offerings with a sport-specific design that celebrates Wake Forest's storied golf tradition while providing fans with a fresh way to showcase their Deacon pride.
The mark complements Wake Forest's existing brand system while adding creativity and personality to licensed merchandise.
The Swinging Deacon will appear exclusively on apparel, headwear and golf-specific merchandise with initial products produced by Nike, Peter Millar, Branded Bills, Team Golf and others. With that, fans who want to purchase the Swinging Deacon collection should visit WakeForestShop.com.
Wake Forest golf stands among the most storied programs in collegiate athletics, defined by four NCAA Championships, 27 ACC titles, numerous All-Americans, legendary leadership and iconic alumni who helped shape the game itself.
Under the guidance of Hall of Fame and championship head coaches including individuals like Jesse Haddock, Dianne Dailey, Jerry Haas and Kim Lewellen, the Demon Deacons have built a tradition rooted in excellence, integrity, and sustained national success. That legacy includes three NCAA team championships on the men's side and a national title for the women's program, along with generations of All-Americans and award winners.
Wake Forest's golf lineage is unmatched, highlighted by Arnold Palmer, whose impact transcended the sport, as well as Curtis Strange, Jay Haas, Lanny Wadkins, Gary Hallberg, Scott Hoch, Bill Haas, Webb Simpson, Will Zalatoris and Cameron Young on the men's side, and Cheyenne Woods, Jennifer Kupcho, Rachel Kuehn, Lauren Walsh and Emilia Migliaccio among many standout women. From college golf's earliest national moments to today's PGA TOUR and LPGA leaders, Wake Forest golf continues to represent one of the game's most enduring and influential traditions.
The Swinging Deacon was designed in collaboration with University Marketing and Communications, ensuring alignment with Wake Forest's broader brand strategy while creating artwork tailored specifically for brand enhancement and awareness.
The Swinging Deacon golf caricature represents the first phase of a broader sport-specific artwork initiative focused on licensed retail, with any future designs evaluated individually and guided by the same brand and licensing standards. Other sport marks are expected to be released throughout 2026 and 2027.
What They're Saying
Wake Forest University is known for its distinctive combination of world-class academics, unrivaled campus experience, intimate learning environment and Power 4 athletics in a top-growing metro market. A Charter member of the Atlantic Coast Conference, the Demon Deacons have won 59 conference titles and are one of nine ACC schools to win 11 or more national championships. Additionally, with 1.7 million people within 30 miles of campus, Wake Forest anchors the Winston-Salem and Triad market, which ranks as ESPN's seventh-best nationally from a viewership perspective.
Wake Forest's comprehensive excellence includes its highly regarded school of medicine, business school, law school, innovative department of engineering and its nationally renowned Program for Leadership and Character, which prepares students to live with purpose, integrity and courage. Additionally, Wake Forest has campuses across Winston-Salem, Charlotte and Washington, D.C. – providing many academic offerings to students from across the nation and around the world.
Learn more about Wake Forest University at www.wfu.edu and at GoDeacs.com.
The mark complements Wake Forest's existing brand system while adding creativity and personality to licensed merchandise.
The Swinging Deacon will appear exclusively on apparel, headwear and golf-specific merchandise with initial products produced by Nike, Peter Millar, Branded Bills, Team Golf and others. With that, fans who want to purchase the Swinging Deacon collection should visit WakeForestShop.com.
Wake Forest golf stands among the most storied programs in collegiate athletics, defined by four NCAA Championships, 27 ACC titles, numerous All-Americans, legendary leadership and iconic alumni who helped shape the game itself.
Under the guidance of Hall of Fame and championship head coaches including individuals like Jesse Haddock, Dianne Dailey, Jerry Haas and Kim Lewellen, the Demon Deacons have built a tradition rooted in excellence, integrity, and sustained national success. That legacy includes three NCAA team championships on the men's side and a national title for the women's program, along with generations of All-Americans and award winners.
Wake Forest's golf lineage is unmatched, highlighted by Arnold Palmer, whose impact transcended the sport, as well as Curtis Strange, Jay Haas, Lanny Wadkins, Gary Hallberg, Scott Hoch, Bill Haas, Webb Simpson, Will Zalatoris and Cameron Young on the men's side, and Cheyenne Woods, Jennifer Kupcho, Rachel Kuehn, Lauren Walsh and Emilia Migliaccio among many standout women. From college golf's earliest national moments to today's PGA TOUR and LPGA leaders, Wake Forest golf continues to represent one of the game's most enduring and influential traditions.
The Swinging Deacon was designed in collaboration with University Marketing and Communications, ensuring alignment with Wake Forest's broader brand strategy while creating artwork tailored specifically for brand enhancement and awareness.
The Swinging Deacon golf caricature represents the first phase of a broader sport-specific artwork initiative focused on licensed retail, with any future designs evaluated individually and guided by the same brand and licensing standards. Other sport marks are expected to be released throughout 2026 and 2027.
What They're Saying
- Associate Vice President for Marketing & Brand Experience Hayes Henderson:
- "Our goal was to create artwork that feels unmistakably Wake Forest while giving the Demon Deacon new life in a sport-specific, engaging way. We designed the Swinging Deacon to complement our existing brand system – not replace it – and we're excited about how this mark can connect with fans and open the door to future creative storytelling."
- Vice President & Director of Athletics John Currie:
- "The Demon Deacon is one of the most recognizable and beloved symbols in college athletics, and this new Swinging Deacon artwork gives us a creative, intentional way to celebrate Wake Forest's golf tradition while serving our fans in a fresh way. This is about thoughtful brand evolution – honoring who we are, protecting the integrity of our marks, and creating meaningful points of connection for Deacon Nation."
- Head Women's Golf Coach Kim Lewellen:
- "Wake Forest golf has a proud history, and it's exciting to see that tradition reflected in a mark that feels fun, distinctive, and authentically Wake Forest. This is a great way for our alumni, fans, and supporters to show their connection to our program, and we're thrilled to see our sport represented in such a creative way."
- Head Men's Golf Coach Jerry Haas:
- "Golf has always been a cornerstone sport at Wake Forest, and this mark captures that legacy with personality and energy. The Swinging Deacon is a unique addition that our players, alumni, and fans can take pride in, and it's another example of how Wake Forest continues to honor tradition while finding new ways to engage our community. Go Deacs!"
Wake Forest University is known for its distinctive combination of world-class academics, unrivaled campus experience, intimate learning environment and Power 4 athletics in a top-growing metro market. A Charter member of the Atlantic Coast Conference, the Demon Deacons have won 59 conference titles and are one of nine ACC schools to win 11 or more national championships. Additionally, with 1.7 million people within 30 miles of campus, Wake Forest anchors the Winston-Salem and Triad market, which ranks as ESPN's seventh-best nationally from a viewership perspective.
Wake Forest's comprehensive excellence includes its highly regarded school of medicine, business school, law school, innovative department of engineering and its nationally renowned Program for Leadership and Character, which prepares students to live with purpose, integrity and courage. Additionally, Wake Forest has campuses across Winston-Salem, Charlotte and Washington, D.C. – providing many academic offerings to students from across the nation and around the world.
Learn more about Wake Forest University at www.wfu.edu and at GoDeacs.com.
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