BACKGROUND
The Tie-Dye program is specific to Wake Forest Basketball and for retail use only unless otherwise approved by the Director of Trademark Licensing. These logos should never be used by internal campus departments or student organizations.

COLOR PALETTE

PRIMARY MARK
Tie-Dye Wake
“WAKE” with the tie-dye pattern is the primary mark with three outline options of yellow, white or black. The yellow and black outline options are preferred.

This logo may be extended to “WAKE FOREST” in unique circumstances with larger artwork.

This mark should never be used on any co-branded, sponsored items.

SECONDARY MARKS
Outlined Wake
The secondary marks do not include the tie-dye pattern and can be used in a multitude of ways.

Other Wake Forest Athletics wordmarks are approved to be used in these variations if they are included in the Tie-Dye collection.

The secondary marks are approved for co-branded, sponsored items and only for athletics purposes as approved by the Director of Trademark Licensing.

TIE-DYE PATTERN
The tie-dye pattern was created to enhance the artwork and creativity of the brand and should never be used alone. A primary, secondary or wordmark of Wake Forest athletics should be included at all times alongside this pattern.

The tie-dye pattern should never be inserted into the “DEMON DEACONS” wordmark, the Silhouette Deacon, Deacon Head, Top Hat or WF logos.
Tie-Dye Element

UNIQUE CIRCUMSTANCES - TIE-DYE AND THE WF or Silhouette Deacon logos
The Silhouette Deacon and the WF are only approved in PMS 124 yellow if it is included in the tie-dye collection. The Silhouette Deacon should never be outlined.

If the WF is included in artwork alongside the tie-dye pattern and needs an outline, the black WF should be outlined in PMS 124. For example:
Tie-Dye with WF Logo

See Brand Guidelines for additional guidelines for the Silhouette Deacon and WF

Wake Forest Athletics

Tie-Dye Brand Guidelines