Wake Forest Athletics
Staff Directory
Lauren Kooman
- Title:
- Partnership Solutions Coordinator
- Email:
Lauren Kooman joined Wake Forest Sports Properties as Partnership Solutions Coordinator in April of 2026 with Learfield, the university’s athletics multimedia rightsholders.
Kooman serves as the primary liaison between corporate partners, university athletic staff, and internal property staff, executing sponsorship activations.
Kooman is a native of Ambler, Pennsylvania, where she graduated high school and worked as a Ticket Services Representative for the Philadelphia Phillies during the summers of 2024 and 2025.
During her time as an undergrad, she interned with Wake Forest Athletics’ Fan Experience Department for three years, assisting in gameday marketing operations, promotion and giveaway activations, and college athletics marketing research. During her senior year, Kooman was promoted to the role of Head Intern and devoted some of her hours to training younger interns on gameday roles and responsibilities.
Kooman also spent two years as a Property Assistant with Wake Forest Sports Properties, assisting the previous Partnership Solutions Coordinators in gameday sponsorship activation and in-office prospecting research.
She graduated from Wake Forest University in May of 2026 with a degree in Business and Enterprise Management with a concentration in Sports Marketing and a minor in Spanish.
Kooman serves as the primary liaison between corporate partners, university athletic staff, and internal property staff, executing sponsorship activations.
Kooman is a native of Ambler, Pennsylvania, where she graduated high school and worked as a Ticket Services Representative for the Philadelphia Phillies during the summers of 2024 and 2025.
During her time as an undergrad, she interned with Wake Forest Athletics’ Fan Experience Department for three years, assisting in gameday marketing operations, promotion and giveaway activations, and college athletics marketing research. During her senior year, Kooman was promoted to the role of Head Intern and devoted some of her hours to training younger interns on gameday roles and responsibilities.
Kooman also spent two years as a Property Assistant with Wake Forest Sports Properties, assisting the previous Partnership Solutions Coordinators in gameday sponsorship activation and in-office prospecting research.
She graduated from Wake Forest University in May of 2026 with a degree in Business and Enterprise Management with a concentration in Sports Marketing and a minor in Spanish.
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