Men's Basketball

Demetris Nichols
- Title:
- Assistant Coach
- Email:
- nichold@wfu.edu
Wake Forest men’s basketball head coach Steve Forbes announced the addition of assistant coach Demetris Nichols to the program in May 2023.
During Nichols' first year with the Demon Deacons in 2023-24, the team made its way back to the quarterfinal round of the Atlantic Coast Conference (ACC) Tournament, marking the first time since 2007 in which the Deacs have posted back-to-back appearances in that such round of the tournament. Additionally, the season included the 32nd time in program history that the Deacons had advanced in the conference tournament. Wake Forest went on to compete in the National Invitation Tournament (NIT) -- its eighth all-time appearance and second in the last three seasons. The team was exceptional in protecting its home floor, finishing 17-2 overall inside Lawrence Joel Veterans Memorial Coliseum for the second-most home wins in a single season, trailing just behind the 2021-22 season when the Deacs went 18-2. Since the conclusion of the 2023-24 season, Wake Forest holds a 48-7 record at home since the start of the 2021-22 campaign.
Nichols came to Winston-Salem after being a part of the coaching staff within the Toronto Raptors organization. Prior to his stint with the Raptors, he spent a year at his alma mater, Syracuse University, as a graduate assistant for the men’s basketball program.
A standout player for the Orange from 2003-07, Nichols scored over 1,300 points during his four-year collegiate career, along with earning multiple accolades as a senior that included:
A native of Boston, Massachusetts, Nichols was drafted in the second round of the 2007 NBA Draft, beginning his career with the Cleveland Cavaliers and making his debut on November 28, 2007.
The 6-8 forward began the 2008-09 season with the Chicago Bulls before also spending time with the New York Knicks that same year.
Through the next near-decade, Nichols split time in the formerly-tabbed NBA D-League (currently known as the association’s G-League), and overseas competition. From 2015-18, he collected championships while playing in the VTB United League, EuroLeague, Greek League and Croatian League. A two-year span also saw Nichols finish as a winner of the 2017 ABA League Supercup, 2017 Greek Cup, and 2018 Croatian Cup. He averaged 18.7 points per game, along with 5.4 rebounds, in 49 appearances for Sioux Falls Skyforce during 2012-13, en route to being named an All-NBA D-League First Team pick and all-star.
Nichols was a member of the 2002 USA Development Festival East Team that went 3-2 overall and earned the silver medal. He averaged 14.8 points and 5.6 rebounds in five games. Nichols went on to earn a tryout invitation for the 2004 USA Basketball World Championship For Young Men's Qualifying Team.
Having attended St. Andrew’s High School in Barrington, Rhode Island, Nichols led his club to the New England Prep School Athletic Conference title. Averaging 18.6 points and 8.9 rebounds a game as a senior, his resume includes being named a three-time Street & Smith's Magazine Honorable Mention All-American, a 2003 third-team Parade All-American, the 2003 Rhode Island Gatorade Player of the Year, and the EA Sports Roundball Game All-American. Nichols was ranked 50th overall in the country among players in his class and the 14th-best small forward by ESPN.com.
In 2019, Nichols entered the broadcasting field with ACC Network Extra, covering Syracuse men's basketball games. Additionally, he acted as the color analyst for the Westchester Knicks of the NBA G League on MSG Network during 2020.
During Nichols' first year with the Demon Deacons in 2023-24, the team made its way back to the quarterfinal round of the Atlantic Coast Conference (ACC) Tournament, marking the first time since 2007 in which the Deacs have posted back-to-back appearances in that such round of the tournament. Additionally, the season included the 32nd time in program history that the Deacons had advanced in the conference tournament. Wake Forest went on to compete in the National Invitation Tournament (NIT) -- its eighth all-time appearance and second in the last three seasons. The team was exceptional in protecting its home floor, finishing 17-2 overall inside Lawrence Joel Veterans Memorial Coliseum for the second-most home wins in a single season, trailing just behind the 2021-22 season when the Deacs went 18-2. Since the conclusion of the 2023-24 season, Wake Forest holds a 48-7 record at home since the start of the 2021-22 campaign.
Nichols came to Winston-Salem after being a part of the coaching staff within the Toronto Raptors organization. Prior to his stint with the Raptors, he spent a year at his alma mater, Syracuse University, as a graduate assistant for the men’s basketball program.
A standout player for the Orange from 2003-07, Nichols scored over 1,300 points during his four-year collegiate career, along with earning multiple accolades as a senior that included:
- Associated Press Honorable Mention All-America honors
- First-team all-district by the Basketball Times, National Association of Basketball Coaches (NABC) and United States Basketball Writers of America (USBWA)
- First-team All-Big East Conference unanimous selection
- Big East Conference Player of the Week (12/18/06)
A native of Boston, Massachusetts, Nichols was drafted in the second round of the 2007 NBA Draft, beginning his career with the Cleveland Cavaliers and making his debut on November 28, 2007.
The 6-8 forward began the 2008-09 season with the Chicago Bulls before also spending time with the New York Knicks that same year.
Through the next near-decade, Nichols split time in the formerly-tabbed NBA D-League (currently known as the association’s G-League), and overseas competition. From 2015-18, he collected championships while playing in the VTB United League, EuroLeague, Greek League and Croatian League. A two-year span also saw Nichols finish as a winner of the 2017 ABA League Supercup, 2017 Greek Cup, and 2018 Croatian Cup. He averaged 18.7 points per game, along with 5.4 rebounds, in 49 appearances for Sioux Falls Skyforce during 2012-13, en route to being named an All-NBA D-League First Team pick and all-star.
Nichols was a member of the 2002 USA Development Festival East Team that went 3-2 overall and earned the silver medal. He averaged 14.8 points and 5.6 rebounds in five games. Nichols went on to earn a tryout invitation for the 2004 USA Basketball World Championship For Young Men's Qualifying Team.
Having attended St. Andrew’s High School in Barrington, Rhode Island, Nichols led his club to the New England Prep School Athletic Conference title. Averaging 18.6 points and 8.9 rebounds a game as a senior, his resume includes being named a three-time Street & Smith's Magazine Honorable Mention All-American, a 2003 third-team Parade All-American, the 2003 Rhode Island Gatorade Player of the Year, and the EA Sports Roundball Game All-American. Nichols was ranked 50th overall in the country among players in his class and the 14th-best small forward by ESPN.com.
In 2019, Nichols entered the broadcasting field with ACC Network Extra, covering Syracuse men's basketball games. Additionally, he acted as the color analyst for the Westchester Knicks of the NBA G League on MSG Network during 2020.